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About the FPFC
The FPFC Apprentice Program
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Retailer & Member Profiles
Calendar of Events
Pictures from FPFC Events
2015 Day at the Races
A great day of winning and revelry in the warm California sun.
February 19 Membership Luncheon
Attendees heard from Scott Farrell about ways to prepare for attacks by food activists
February 4 Membership Luncheon
Gustavo Arellano, author of "¡Ask a Mexican!" and Taco USA: How Mexican Food Conquered America discussed the realities of the "post-Latino" consumer.
2015 Dinner Dance
The FPFC started its 50th anniversary year with "A Golden Celebration" at the Langham Huntington.
2014 Holiday Luncheon & Charity Auction
FPFC members raised more than $130,000 to support Caterina's Club at the Annual Holiday Luncheon & Charity Auction.
November 3 Apprentice Tour
FPFC Apprentices toured a Whole Foods Market in Oxnard before visiting facilities at Houweling's Tomatoes and Milgro Nursery.
October 1 Membership Luncheon
NBC4 Political Reporter Conan Nolan and Master of Ceremonies Don Gann from Stater Bros. Markets
September 25 Northern California Membership Luncheon
Master of Ceremonies Jim Corby of Save Mart Supermarkets and Guest Speaker Karen Ross, California Secretary of Agriculture
2014 Bowling Tournament
Bowling, pizza and fun for everyone!
Bocce Ball Get Together
Food, fun and bocce at Campo di Bocce in Livermore, CA.
Southern California Golf Tournament
August 26, 2014 at the Tustin Ranch Golf CLub
August 6 Membership Luncheon
FPFC's annual tribute to City of Hope, with Master of Ceremonies Dick Spezzano of Spezzano Consulting Service and patient speaker Jan DeLyser of the California Avocado Commission.
2014 Southern California Fresh Produce & Floral Expo
Thousands of exhibitors and attendees gathered for the 2014 FPFC Expo at the Disneyland Hotel.
June 25 Membership Luncheon
Master of Ceremonies Sheryl Salazar from Albertsons and industry attendees learned about the future of produce shopping from featured speaker Steven Muro of Fusion Marketing.
Northern California Golf Tournament
Players made the most of a beautiful day at Callippe Preserve.
April 23 Membership Luncheon
The industry turned out to meet new FPFC President Cathy Burns along with Master of Ceremonies Mark Carroll of Gelson's.
2014 Northern California Fresh Produce & Floral Expo
The industry came together to connect with vendors and grow their supplier base with new contacts at the 2014 Northern California Expo.
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Fresh Produce & Floral Council
2400 E. Katella Ave., Ste. 330, Anaheim, CA 92806
Tel: (714) 739-0177
Fax: (714) 739-0226