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A great day of winning and revelry in the warm California sun.
Attendees heard from Scott Farrell about ways to prepare for attacks by food activists
Gustavo Arellano, author of "¡Ask a Mexican!" and Taco USA: How Mexican Food Conquered America discussed the realities of the "post-Latino" consumer.
The FPFC started its 50th anniversary year with "A Golden Celebration" at the Langham Huntington.
FPFC members raised more than $130,000 to support Caterina's Club at the Annual Holiday Luncheon & Charity Auction.
FPFC Apprentices toured a Whole Foods Market in Oxnard before visiting facilities at Houweling's Tomatoes and Milgro Nursery.
NBC4 Political Reporter Conan Nolan and Master of Ceremonies Don Gann from Stater Bros. Markets
Master of Ceremonies Jim Corby of Save Mart Supermarkets and Guest Speaker Karen Ross, California Secretary of Agriculture
Bowling, pizza and fun for everyone!
Food, fun and bocce at Campo di Bocce in Livermore, CA.
August 26, 2014 at the Tustin Ranch Golf CLub
FPFC's annual tribute to City of Hope, with Master of Ceremonies Dick Spezzano of Spezzano Consulting Service and patient speaker Jan DeLyser of the California Avocado Commission.
Thousands of exhibitors and attendees gathered for the 2014 FPFC Expo at the Disneyland Hotel.
Master of Ceremonies Sheryl Salazar from Albertsons and industry attendees learned about the future of produce shopping from featured speaker Steven Muro of Fusion Marketing.
Players made the most of a beautiful day at Callippe Preserve.
The industry turned out to meet new FPFC President Cathy Burns along with Master of Ceremonies Mark Carroll of Gelson's.
The industry came together to connect with vendors and grow their supplier base with new contacts at the 2014 Northern California Expo.