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About the FPFC
The FPFC Apprentice Program
Community Involvement and Support
The FPFC Market Report™
FPFC Member Companies
Retailer & Member Profiles
Calendar of Events
Pictures from FPFC Events
November 3 Apprentice Tour
FPFC Apprentices toured a Whole Foods Market in Oxnard before visiting facilities at Houweling's Tomatoes and Milgro Nursery.
October 1 Membership Luncheon
NBC4 Political Reporter Conan Nolan and Master of Ceremonies Don Gann from Stater Bros. Markets
September 25 Northern California Membership Luncheon
Master of Ceremonies Jim Corby of Save Mart Supermarkets and Guest Speaker Karen Ross, California Secretary of Agriculture
2014 Bowling Tournament
Bowling, pizza and fun for everyone!
Bocce Ball Get Together
Food, fun and bocce at Campo di Bocce in Livermore, CA.
Southern California Golf Tournament
August 26, 2014 at the Tustin Ranch Golf CLub
August 6 Membership Luncheon
FPFC's annual tribute to City of Hope, with Master of Ceremonies Dick Spezzano of Spezzano Consulting Service and patient speaker Jan DeLyser of the California Avocado Commission.
2014 Southern California Fresh Produce & Floral Expo
Thousands of exhibitors and attendees gathered for the 2014 FPFC Expo at the Disneyland Hotel.
June 25 Membership Luncheon
Master of Ceremonies Sheryl Salazar from Albertsons and industry attendees learned about the future of produce shopping from featured speaker Steven Muro of Fusion Marketing.
Northern California Golf Tournament
Players made the most of a beautiful day at Callippe Preserve.
April 23 Membership Luncheon
The industry turned out to meet new FPFC President Cathy Burns along with Master of Ceremonies Mark Carroll of Gelson's.
2014 Northern California Fresh Produce & Floral Expo
The industry came together to connect with vendors and grow their supplier base with new contacts at the 2014 Northern California Expo.
2014 Family Day at the Races
A crowd of almost 700 turned out for the biggest family event of the year!
February 20 Membership Luncheon
Master of Ceremonies Chris Vasconcellos of Lucky/Save Mart and Guest Speaker Joe Starkey, voice of the California Golden Bears.
February 5 Membership Luncheon
Master of Ceremonies Miguel Garcia of Ralphs and Guest Speaker Phil Lempert, The Supermarket Guru.
2014 Dinner Dance
The industry gathered for a "Party at Studio 54" at the Langham Huntington Hotel.
2013 Holiday Luncheon and Charity Auction
The industry gathered with guest auctioneers Fred Roggin and Petros Papadakis to raise money for Caterina's Club
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Fresh Produce & Floral Council
2400 E. Katella Ave., Ste. 800, Anaheim, CA 92806
Tel: (714) 739-0177
Fax: (714) 739-0226