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About the FPFC
The FPFC Apprentice Program
Community Involvement and Support
The FPFC Market Report™
FPFC Member Companies
Retailer & Member Profiles
Calendar of Events
Pictures from FPFC Events
August 6 Membership Luncheon
FPFC's annual tribute to City of Hope, with Master of Ceremonies Dick Spezzano of Spezzano Consulting Service and patient speaker Jan DeLyser of the California Avocado Commission.
2014 Southern California Fresh Produce & Floral Expo
Thousands of exhibitors and attendees gathered for the 2014 FPFC Expo at the Disneyland Hotel.
June 25 Membership Luncheon
Master of Ceremonies Sheryl Salazar from Albertsons and industry attendees learned about the future of produce shopping from featured speaker Steven Muro of Fusion Marketing.
Northern California Golf Tournament
Players made the most of a beautiful day at Callippe Preserve.
April 23 Membership Luncheon
The industry turned out to meet new FPFC President Cathy Burns along with Master of Ceremonies Mark Carroll of Gelson's.
2014 Northern California Fresh Produce & Floral Expo
The industry came together to connect with vendors and grow their supplier base with new contacts at the 2014 Northern California Expo.
2014 Family Day at the Races
A crowd of almost 700 turned out for the biggest family event of the year!
February 20 Membership Luncheon
Master of Ceremonies Chris Vasconcellos of Lucky/Save Mart and Guest Speaker Joe Starkey, voice of the California Golden Bears.
February 5 Membership Luncheon
Master of Ceremonies Miguel Garcia of Ralphs and Guest Speaker Phil Lempert, The Supermarket Guru.
2014 Dinner Dance
The industry gathered for a "Party at Studio 54" at the Langham Huntington Hotel.
2013 Holiday Luncheon and Charity Auction
The industry gathered with guest auctioneers Fred Roggin and Petros Papadakis to raise money for Caterina's Club
November 6 Membership Luncheon
Master of Ceremonies Roger Schroeder of Stater Bros. and Guest Speaker NBC4's Fred Roggin.
2013 Bowling Tournament
Family and friends got together for pizza, bowling and balloon animals at the 2013 FPFC Bowling Tournament.
September 12 Northern California Membership Luncheon
United's Tom Stenzel talked about challenge and opportunity in the produce industry.
2013 Southern California Golf Tournament
Lots of fun and prizes at the Tustin Ranch Golf Club.
Bocce Ball Get Together
Attendees enjoyed tons of food and fun, friendly competition at the annual Bocce Ball Get Together at Campo di Bocce in Livermore, CA.
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Fresh Produce & Floral Council
16700 Valley View Avenue, Suite 130, La Mirada, CA 90638
Tel: (714) 739-0177
Fax: (714) 739-0226