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About the FPFC
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Community Involvement and Support
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Retailer and Member Profiles
Calendar of Events
Pictures from FPFC Events
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Northern California Golf Tournament Winners
All the winners from the Northern California Golf Tournament at the Course at Wente Vineyards, May 18, 2018
Northern California Golf Tournament
The weather was perfect for a day of golf, prizes and free stuff!
May 2 Membership Luncheon
Attendees were treated to anecdotes from the official voice of Goofy, voice actor Bill Farmer
2018 Northern California Expo
Hundreds of suppliers and buyers came together at the biggest Northern California event of the year.
Family Day at the Races
Another fabulous Southern California day at Santa Anita Park with friends and family.
February 22 Membership Luncheon
Master of Ceremonies Steve Tsujimoto of Berkeley Bowl Marketplace and Guest Speaker Tom Stenzel of United Fresh Produce Association
Roger Schroeder's Retirement Party
Roger Schroeder's friends and colleagues wished Roger Schroeder well in his retirement after 58 years in the industry.
February 7 Membership Luncheon
Cathy Burns form PMA was the guest speaker and Paul Kneeland of Gelson's Markets was Master of Ceremonies
2018 Dinner Dance
Revelers came to the Rock and Roll Hall of Fame to "Rock the Night Away" and meet the 2018 Board of Directors
Holiday Luncheon and Charity Auction
The industry came out to celebrate the holidays and help raise donations for Caterina's Club and the Orange County Food Bank
October 4 Membership Luncheon
Master of Ceremonies Liane Mast of Stater Bros. Markets and Guest Speaker Steven Muro of Fusion Marketing
September 28 Membership Luncheon
Master of Ceremonies Daniel Bell of Grocery Outlet welcomed guest speaker Kevin Coupe for insight into the future of retail
Annual Bowling Tournament
BowlMor Lanes in Tustin was the perfect venue for bowling, pizza and hanging out.
Southern California Golf Tournament
August 9 Membership Luncheon
The industry gathered to support City of Hope with Master of Ceremonies Rob McDougall from Gelson's
2017 Southern California Fresh Produce & Floral Expo
Keynote speaker Marcus Allen got everyone in the game and inspired attendees and exhibitors alike.
June 21 Membership Luncheon
Master of Ceremonies Roger Schroeder of Stater Bros. Markets and guest speaker Melissa Hartwig, co-developer of the Whole30 eating plan
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Fresh Produce & Floral Council
2400 E. Katella Ave., Ste. 330, Anaheim, CA 92806
Tel: (714) 739-0177
Fax: (714) 739-0226