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The FPFC Market Report®

 

The FPFC Market Report® is an exclusive benefit for FPFC members.  It provides a quarterly benchmarking tool that allows you to determine your sales performance against the backdrop of the entire state, specific regions and other products.

 

REPORT FOR 52-WEEK PERIOD ENDING 12/25/16

 

 

 

 

Fruit sales rebound.
Strong price trends drive dollar growth statewide.
 

Berry sales soar.
Los Angeles strawberry dollars up nearly 20%.
 

Fixed-weight continues to perform.
Fixed-eight accounted for 45% of category dollars.
 

Brussels sprouts see double-digit volume increases.
What's driving this trend?

 

 

 

2016 Year in Review

 

A Free Webinar

 

March 2, 2017
2:00 pm - 3:00 pm

 

Click Here to Register

 

 

 

 

Click Here to Download the 12/26/16 Market Report
 

Click Here for Previous Reports
 

Not a Member?
Click Here to Join the FPFC

 

 

The FPFC Market Report® is only available from the FPFC.
And it's only available to members.

MARKETS
Each quarter, FPFC members will have access to data collected statewide and from four California markets:

  • San Francisco (Alameda, Contra Costa, Marin, San Francisco, San Mateo and Santa Clara Counties)
  • Sacramento (El Dorado, Placer, Sacramento, San Joaquin and Yolo Counties)
  • Los Angeles (Los Angeles, Orange, Riverside and San Bernardino Counties)
  • San Diego (San Diego County)

 

DATA
Each issue of The FPFC Market Report® compiles 13-week and 52-week sales data on all items recorded under the vegetable and fruit categories.

  • Fruit/Vegetable/Other share of total produce dollars
  • Average weekly dollars in produce sales
  • Fixed-weight vs. random weight sales
  • Organics sales
  • Performance in key fruit and vegetable categories
  • Trend comparisons