Join the Fresh Produce & Floral Council

The Fresh Produce & Floral Council is committed to providing its members the tools, resources and opportunities they need to thrive and grow and to create a better fresh produce and floral industry.

Membership Benefits

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Unparalleled industry networking opportunities.

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Discounted admission to industry and networking events and The FPFC Expo held in Southern California.

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Access to complete member database via the FPFC.

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Professional development opportunities, including the FPFC Apprentice Program.

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Subscription to Fresh Digest.

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3-month trial membership to the California Grocers Association (CGA). 

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Fresh Produce & Floral Council members will receive a special ad rate at 20% off the rate card. Please note: this will not be applied to members who have special discounted rates already in place.

Who Are the FPFC’s Members?

The Fresh Produce & Floral Council is comprised of member companies from every aspect of the fresh produce and floral industry. Our members include growers, shippers, wholesalers, brokers, distributors and retailers, as well as allied industries such as packaging, transportation, logistics and industry support services.

Member Dues

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$695 per year for suppliers and allied industries.

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$495 per year for foodservice operators that sell directly to consumers.

Retailer Membership is Free! Contact info@fpfc.org to get your membership setup.

Each company member may designate one Key Member for voting purposes. All other company contacts to be included in the FPFC roster are Associate Members. All employees of member companies may take advantage of member pricing at FPFC events.