The Fresh Produce & Floral Council will be featured in the June issue of the California Grocer magazine. This magazine is viewed by 80% of California grocery retail decision makers

The CGA is offering FPFC members the opportunity to advertise in the California Grocer in the June issue. As a benefit of the CGA & FPFC partnership, FPFC members have the chance to get their name and brand in front of over 200 retailers. Click below to learn more about the California Grocer and view the media guide.

The Fresh Produce & Floral Council attended the California Grocers Association (CGA) Strategic Conference in Palm Springs on Monday, September 26th, 2021. The FPFC, in partnership with CGA and Produce for Better Health Foundation (PBH), held two Whiteboard Sessions titled, “Tapping Into Consumers’ Desires Around the Plan Forward Movement with Wendy Reinhardt Kapsak, MS, RDN, PBH President and CEO.

The Fresh Produce & Floral Council and the California Grocers Association (CGA) have announced a new partnership. This new agreement will allow both associations to give added value to both associations and their members.