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March 2020

March Membership Luncheon

March 5, 2020 @ 11:00 am - 1:00 pm PST
Sheraton Cerritos, 12725 Center Ct Dr S
Cerritos, CA 90703 United States
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Join the Fresh Produce & Floral Council and United Fresh Produce Association on Thursday, March 5th, for a unique Luncheon and Town Hall Event. Expanding upon the traditional FPFC Luncheon, we will focus on your questions and have an interactive discussion on everything from produce saftey, to labor reform, international trade, to industry trends and more. Joining us from United Fresh Produce Association will be: Tom Stenzel, President & CEO; Robert Guenther, Senior VP for Public Policy; Dr. Jennifer McEntire,…

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July 2020

Creating Your Own Personal Brand with Karen Tiber Leland

July 14, 2020 @ 2:00 pm - 3:00 pm PDT

Join the Fresh Produce & Floral Council and Karen Tiber Leland for a free webinar on Tuesday, July 14th at 2PM PST. Karen Tiber Leland is the founder of Sterling Marketing Group, a branding, marketing & color strategy firm that works with clients on building stronger personal, team and business brands. This presentation introduces the Personal Brand Mapping© Process and helps everyone from the secretary to CEO create a stronger brand — online and off. In the face of COVID-19 there are certain…

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August 2020

3 Steps to Thought and Industry Leadership with Karen Tiber Leland

August 13, 2020 @ 2:00 pm - 3:00 pm PDT

Join the FPFC for 3 Steps to Thought and Industry Leadership with Karen Tiber Leland, founder of Sterling Marketing Group. This webinar will introduce The Modern Marketing Pyramid© –a strategic and comprehensive approach that explores the key elements of platform development, the essential actions of brand and buzz building and the content marketing activities critical for thought and industry leadership. This session is packed with actionable information that will help any business move to the next level in its marketing…

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Golf Tournament

August 19, 2020 @ 8:00 am - 4:30 pm PDT

FPFC's 28th Annual Golf Tournament at Tustin Ranch Golf ClubAugust 19, 2020Sponsors Bard Valley Date GrowersDole Fresh VegetablesLittle Potato CompanyPete'sWestlake Produce Company FreshMexLitehousePerimeter Sales & Merchandising A.V. Thomas ProduceCuration FoodsHouse Foods AmericaPeaTosProgressive ProduceSonora FarmsUSA Pear BureauWarren Packaging  Beachside ProduceFrieda'sJoolies Charlie's ProduceLegacy FarmsMelissa's  North Shore Living Herbs + Greens Kern Ridge Growers Eagle Eye ProduceFresh Gourmet CompanyGreenFruit AvocadosHenry AvocadoThe Oppenheimer GroupWJL Distributors Mariani Nut Companyorganicgirl  ContributorsMaddan & Co.NatureSweetBest Produce    Online registration has closed. Please call to register your foursome (714) 739-0177.

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October 2020

What Impact Will the November Elections Have on the Produce Industry?

October 1, 2020 @ 1:00 pm - 2:00 pm PDT

As Donald Trump proved in 2016, the outcomes of elections are rarely ever certain, and the 2020 election will be no exception. During this session, Western Growers President & CEO Dave Puglia will put on his political pundit hat and tap into a lifetime of campaign, government and lobbying experience to provide an in-depth analysis of the presidential and congressional races, and will discuss strategies and tactics to be an effective advocate for the produce industry regardless of which party…

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14th Annual Golf Tournament

October 29, 2020
Castlewood Country Club, 707 Country Club Cir
Pleasanton, CA 94566 United States
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CDS DistributingThe Little Potato Co.Sage FruitVeg-FreshWonderful SalesWest Pak Avocado Index FreshMarzettiOcean MistPete'sUSA Pear Bureau ag toolsChelan FreshLitehouse California Table Grape CommissionMariani Nut Co.North Shore Living Herbs + GreensProgressive Produce Bing Beverage CompanyChosen FoodsPK Packaging SolutionsQuebec Distributing Co.Windset Farms Bob’s Big Boy Dressings & Dips

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December 2020

Annual Virtual Charity Auction

December 17, 2020 @ 12:00 pm - 1:00 pm PST

The Fresh Produce & Floral Council will be holding our Annual Holiday Charity Auction virtually this year. All donations received from the Silent and Live Auctions will support Caterina’s Club and Second Harvest Food Bank of Orange County. In 2019, we were able to fundraise $121,715 for these non-profit organizations and we are excited to support them once again during this difficult time. During the Live Auction we will have a guest auctioneer, Chef Bruno of Caterina’s Club, and Harald Herrmann of Second Harvest Food…

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February 2021

FPFC’s Virtual Retail Panel

February 18 @ 12:00 pm - 1:00 pm PST
Virtual

 Join us for our first ever Virtual Retail Panel and the 2020 Apprentice Class Graduation!  The panelists will be Paul Dziedzic of Bristol Farms, Ryan Sanchez of Albertsons and Paige Venable of Vallarta Supermarkets. The panelists will be joined by moderator, Tim Linden of Champ Publishing. We will be discussing major produce and floral industry topics such as COVID-19, the touch-free shopping experience, and looking ahead at what the future looks like with insights from these top industry retailers.  This is…

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April 2021

Celebrating the Fresh Future of Women in Produce & Floral, Women’s Roundtable Event: Power of Passion, Persistence, and Perseverance.

April 14 @ 12:00 pm - 1:00 pm PDT

Join us for our annual roundtable event, Celebrating the Fresh Future of Women in Produce & Floral: The Power of Passion, Persistence, and Perseverance. We will have guest panelists Kyla Oberman from California  Giant Berry Farms, Amber Rossi from Whole Foods, Sheryl Salazar from Albertsons, and Shonna Williams from Cardenas Markets. This virtual roundtable event will be moderated by, Kristen Reid of MIXTEC Group.  Sponsors California Avocado CommissionNatalie's Orchid Island JuicePK Packaging Professional ProduceVeg-Fresh Farms ag toolsChosen FoodsSunrise ProduceVeritable VegetableWonderful Sales…

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July 2021

Southern California Golf Tournament

July 27 @ 8:00 am - 5:00 pm PDT
Tustin Ranch Golf Club, Tustin, CA, 12442 Tustin Ranch Rd
Tustin, CA 92782 United States

This event is now sold out. To sponsor this event, please fill out the form and send to [email protected] 

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