Fresh Digest

The magazine of the Fresh Produce & Floral Council (FPFC), Fresh DIGEST is published four times per year with a print run of 4,000 issues.

About Fresh Digest

Fresh Digest is the magazine of the Fresh Produce & Floral Council (FPFC). The magazine is published four times per year with a print run of 4,000 issues.  In addition to the Council’s membership, the magazine is distributed to nearly 1,000 independent retailers who are less likely to be reading national trade publications.  Three issues each year receive bonus distribution at industry trade shows. A digital edition of the magazine is also available online and past issues are available at

Our Readership Includes:

Vice Presidents of Produce and Floral; Produce and Floral Supervisors, Managers, Merchandisers and Directors of virtually every major retail chain in the country receive the Fresh Digest, as do hundreds of independent retailers who typically do not read national trade publications. More than 80 percent of our readers are directly involved in buying and selling fresh fruits, vegetables and floral products.

Our subscriber list includes hundreds of foodservice companies who buy fresh fruits and vegetables for restaurants, hotels, schools and catering companies.

Brokers, Wholesalers, Growers & Shippers
Fresh Digest keeps this vital segment of the produce industry informed about market trends, new products and issues that impact their businesses.

Advertising Opportunities

Interested in advertising opportunities? Review our Media Kit to learn about:

  • Mechanical specs
  • Ad rates
  • Artwork requirements
  • Editorial and production calendar
To advertise contact Emma McBride-Taylor