The Fresh Produce & Floral Council

Since 1965, the Fresh Produce & Floral Council has been providing unique networking and business growth opportunities for professionals in the produce and floral industries in California.

Our members include growers, shippers, wholesalers, brokers, distributors and retailers of produce and/or floral items.

Membership in the FPFC provides:

  • Unparalleled industry networking opportunities
  • Discounted admission to industry and networking events and the FPFC Fresh Produce & Floral Expo trade shows held in Southern and Northern California
  • Access to complete member roster database via the FPFC website
  • Exclusive access to trade and market data and summaries in The FPFC Market Report
  • Professional development opportunities, including the FPFC Apprentice Program
  • Free use of FPFC board room
  • Subscription to Fresh Digest


Mission Statement

The Fresh Produce & Floral Council is a dynamic community of professionals across all sectors of the fresh produce and floral industry who do business in California and the western region.

The Council is dedicated to providing members with convenient opportunities to build productive relationships, access timely market information, enhance their business skills, and pool their efforts to promote and advance the industry.


To email Carissa Mace, FPFC President, click here

To email Brett Roberts, Manager of Member Services, click here

To email Amy Wun, Manager of Member Programs, click here


To apply for membership, click here



Community Involvement

The Fresh Produce & Floral Council is dedicated to the success of the produce and floral industries and actively supports other industry organizations with sponsorships and in-kind donations, including the Produce For Better Health Foundation and the Produce Marketing Association's Foundation for Industry Talent.

Because we are in an industry that is uniquely positioned to help the needy, we also support--and encourage our members to support--the Orange County Food Bank with product donated during our Southern California membership luncheons and with money raised during our annual Holiday Luncheon and Charity Auction.  Past Holiday Luncheons have also benefited Caterina's Club, the Red Cross, Habitat for Humanity and the Navy-Marine Corps Relief Society.

The Fresh Produce & Floral Council is also an ardent supporter of City of Hope National Medical Center, dedicating a fundraising luncheon to their cause each year.  Members of the FPFC also support City of Hope on their own, forming teams for the Walk for Hope Against Breast Cancer among other activities and donations.

Click here to learn more about the FPFC's community involvement




The FPFC is governed by a volunteer Board of Directors and Executive Committee made up of professionals from all sectors of the produce and floralindustries.  In addition, committees handle specific tasks related to the Council's events and industry relations.

The Council’s business is managed by a staff located in Anaheim, California. 


Board of Directors

FPFC Committees

FPFC Staff


Member Dues

$495 per year, renewable on member anniversary date.

Each company member may designate one Key Member for voting purposes. All other company contacts to be included in the FPFC roster are Associate Members. All employees of member companies may take advantage of member pricing at FPFC events.

To apply for membership, click here