The FPFC Market ReportĀ®


The FPFC Market Report® is an exclusive benefit for FPFC members.  It provides a quarterly benchmarking tool that allows you to determine your sales performance against the backdrop of the entire state, specific regions and other products.


Download the April 1, 2018 FPFC Market Report®





Fixed weight sees significant growth.
Category sees more than 6% increase over 13 weeks.

Organic growth slows.
Still growing, but not as fast.

Berries have a great quarter.
Only San Diego shows decreases.

Tofu grows statewide.
What is driving this growth?




Download the April 1, 2018 FPFC Market Report®

Click Here for Previous Reports



Get More From the FPFC Market Report®

Missed the Webinar?

FPFC Members Can Download the Presentation Deck Here






The FPFC Market Report® is only available from the FPFC.
And it's only available to members.

Each quarter, FPFC members will have access to data collected statewide and from four California markets:

  • San Francisco (Alameda, Contra Costa, Marin, San Francisco, San Mateo and Santa Clara Counties)
  • Sacramento (El Dorado, Placer, Sacramento, San Joaquin and Yolo Counties)
  • Los Angeles (Los Angeles, Orange, Riverside and San Bernardino Counties)
  • San Diego (San Diego County)


Each issue of The FPFC Market Report® compiles 13-week and 52-week sales data on all items recorded under the vegetable and fruit categories.

  • Fruit/Vegetable/Other share of total produce dollars
  • Average weekly dollars in produce sales
  • Fixed-weight vs. random weight sales
  • Organics sales
  • Performance in key fruit and vegetable categories
  • Trend comparisons