The FPFC Market ReportĀ®


The FPFC Market Report® is an exclusive benefit for FPFC members.  It provides a quarterly benchmarking tool that allows you to determine your sales performance against the backdrop of the entire state, specific regions and other products.


Download the July 1, 2018 FPFC Market Report®





Second quarter sees losses.
Following a strong first quarter, sales fell slightly in the second quarter.

Organics still growing.
Dollar sales growth posted in all markets.

Los Angeles berry sales surge.
Are other markets seeing the same growth?

Fixed weight continues to grow.
New products drive sales.




Download the July 1, 2018 FPFC Market Report®

Click Here for Previous Reports



Get More From the FPFC Market Report®

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The FPFC Market Report® is only available from the FPFC.
And it's only available to members.

Each quarter, FPFC members will have access to data collected statewide and from four California markets:

  • San Francisco (Alameda, Contra Costa, Marin, San Francisco, San Mateo and Santa Clara Counties)
  • Sacramento (El Dorado, Placer, Sacramento, San Joaquin and Yolo Counties)
  • Los Angeles (Los Angeles, Orange, Riverside and San Bernardino Counties)
  • San Diego (San Diego County)


Each issue of The FPFC Market Report® compiles 13-week and 52-week sales data on all items recorded under the vegetable and fruit categories.

  • Fruit/Vegetable/Other share of total produce dollars
  • Average weekly dollars in produce sales
  • Fixed-weight vs. random weight sales
  • Organics sales
  • Performance in key fruit and vegetable categories
  • Trend comparisons