For the current issue of Fresh DIGEST, click here.


Fresh DIGEST is the official publication of the Fresh Produce & Floral Council.  Each issue addresses issues concerning the Western US, with heavy emphasis on the important California market, is read by thousands of professionals in the produce and floral industries. Fresh DIGEST is also distributed at trade functions around the country.

Vice Presidents of Produce and Floral; Produce and Floral Supervisors, Managers, Merchandisers and Directors of virtually every major retail chain in the country receives the Fresh DIGEST.  More than 80 percent of our readers are directly involved in buying and selling fresh fruits, vegetables and floral products.

Our subscriber list includes hundreds of foodservice companies who buy fresh fruits and vegetables for restaurants, hotels and catering companies; as well as institutional purchasers like school districts, hospitals and prisons.

Fresh DIGEST keeps this vital segment of the produce industry informed about market trends, new products and issues that impact their businesses.


Fresh DIGEST Features are four-page advertorial inserts for FPFC members only.  Features clients are able to approve every facet of the story and have a first-class promotional piece at a fraction of the cost of what a public relations firm would charge for a similar piece.  In addition to inclusion in Fresh DIGEST, clients receive 1,000 loose copies of the piece for their own marketing, plus the Feature is available here on

Click to see Fresh DIGEST Features


For the current issue of Fresh DIGEST, click here.

For back issues of Fresh DIGEST, click here.


For the 2017 Fresh DIGEST media kit, click here.

For more information about advertising in Fresh DIGEST, contact Dana Davis at 302-750-4662 or