Past Member Profiles


Each month, the Fresh Produce & Floral Council profiles a different member and a different retailer.  Click below to learn more about the professionals in the produce and floral industry and the members of the FPFC.


Robert Schueller, Public Relations Director, Melissa's World Variety Produce

Juanita Gaglio, Consultant, Hass Avocado Board

Paul Kneeland, Executive Director, Gelson's Markets

Garrett Nishimori, Sales and Marketing Manager, San Miguel Produce

Rex Lawrence, President, Joe Produce

Michelle Ziegler, National Account Manager, Pactiv Good Packaging

Bill Vogel, President, Vision Produce

Sarah Burns, Customer Business Manager for the West, Earthbound Farms

Vanessa Lawrence, Sales Specialist, Cool-Pak

John Stenderup, Manager Western Growers Transportation Program

Lynnie Nojadera, Office Manager/Sales Support, Quebec Distributing Co.

Doug Hoover, Director, Grower Sales, IFCO

Dan McGrath, Category Specialist, Robinson Fresh

Emily Fragoso, Senior Recruiter, MIXTEC Group

Nancy Betancourt, Latin Department Manager, Vision Produce Company

Paul Villa, CEO, Great West Produce

Steven Hurwitz, President, Bay Area Herbs & Specialties

Rose Gonzales, President, Rose Gonzales Plants

Jack Gyben, Vice President and Partner, Progressive Produce

Steven Muro, President, Fusion Marketing

Bob Giragosian, Managing Member, Kern Ridge Growers

Lisa Davis, Director of Business Development, Edge Sales & Marketing

Amanda Grillo, Executive VP, Produce, CMC/Edge Sales & Marketing

Steve Tsujimoto, Operations, Berkeley Bowl

Bill Brooks, President/CEO, Westlake Produce

Kelly Craner, Owner/Partner, B&C Fresh Sales

Dave Moore, Customer Development Director, Earthbound Farm

Joe Fanella, Vice President of Operations, FreshPoint Southern California

Chris Puentes, President, Interfresh

Bob DiPiazza, President, SunPacific Marketing

Leo Overgaag, Owner, North Shore Living Herbs

Jin Ju Wilder, Marketing Director, Valley Fruit & Produce

Don Murphy, Director of Produce and Floral, The Grocery Outlet

Michael Schutt, Buyer and Category Manager, Raley's

Tom Bellamore, President, California Avocado Commission

Lindsay Martinez, Director of Marketing, Boskovich Farms

Bob Rapp, Director of Produce and Floral, Vallarta Markets

Nancy Hamilton, Business Development Manager, Advantage Sales & Marketing

Jeff Oberman, VP Trade Relations, United Fresh Produce Association

Gary Clevenger, COO, Freska Produce International

Mark Allison, Senior Produce Procurement Manager, The Cheesecake Factory

Julie Lucido, CEO and Creative Director, Marketing Plus

Mark Carroll, Senior Director Puchasing and Merchandising, Produce and Floral, Gelson's/Mayfair Markets

Ken Ewalt, Vice President, Great West Produce

Liane Mast, Director of Floral, Stater Bros. Markets

Ken Silveira, President, Mastronardi Produce - West

Emiliano Escobedo, Executive Director, Haas Avocado Board

Alice Grazziani-Hosepian, Floral Director, Gelson's

Ed Odron, Produce Marketing Consulting

Harry Merzian, Dream Foods International

Jan DeLyser, Vice President, Marketing, California Avocado Commission

Roger Schroeder, Stater Bros. Markets

Jeffrey McLellan, QSI Produce

Scot Olson, Director of Produce and Floral, Southern Division, Grocery Outlet

Jason Kendall, President, Kendall Farms

Ryan Fukuda, Avocados From Mexico/Ryan Fukuda & Associates

Jeff Schroeder, Unified Grocers

Roberta Davis Lewis, Davis Lewis Orchards

Alfonso Cano, Assistant Produce Manager, Northgate Markets

Bob Waldusky,  Western Regional Sales Manager, Fresh Gourmet

Randy Ducummon, Regional Coordinator for Produce & Floral, Whole Foods Northern California Division

Cathy Barsotti, Barsotti Juice Company

Todd Smith, Produce Buyer, KV Mart

Wood n'Goodies and Greg Corrigan, Senior Director, Produce and Floral, Raley's Supermarkets