Community Involvement


Supporting Our Industry and Our Community

The membership and Board of the Fresh Produce & Floral Council understand that part of creating a dynamic business community is taking advantage of opportunities to share our success and help to make our industry and our community stronger.  By supporting industry and community projects, the FPFC supports its membership and helps shape the future of the industry and the world.

The FPFC has donated a total of 21 salad bars through the Let's Move Salad Bars to Schools initiative, founded in part by the United Fresh Produce Association.  Our donations were among the first in an initiative to put 350 salad bars in California schools.

The FPFC has also made monetary contributions to the Produce For Better Health Foundation, PMA's Foundation for Industry Talent Career Pathways Program and California Ag in the Classroom.

In addiiton, FPFC provides thousands of dollars of in-kind support to the United Fresh Produce Association, the Produce Marketing Association and the Produce For Better Health Foundation, helping their missions to promote the industry and ensure its success and support increased consumption.  

The FPFC also provides support to several worthy causes outside the industry, specifically the Orange County Food Bank, City of Hope, Common Threads and Caterina's Club.    Caterina's Club was a beneficiary of the 2013 and 2014 Holiday Luncheons and Charity Auctions, which raised more than $100,000 to help feed homeless children.

The FPFC contributes editorial and advertising in Fresh DIGEST to the Orange County Food Bank and City of Hope, and surplus product from luncheon sponsors is collected by the Food Bank.  The FPFC's work with the Orange County Food Bank has been honored with an Orange County Spirit of Volunteerism Award.

The Fresh Produce & Floral Council also dedicates a fundraising luncheon to City of Hope each year, and supports this premier research hospital with editorial and advertising in Fresh DIGEST, admissions to our events and promotion of their fundraising events.  Dozens of industry professionals and their families form Team Produce at City of Hope's Walk for Hope each November, and provide donor and sponsorship dollars, as well as donated product to support the event. 

Click here to learn more about Team Produce at Walk for Hope.

The Fresh Produce & Floral Council is dedicated to the success of the entire fresh produce and floral industry and committed to our support of organizations that offer comfort and hope to those most in need.

To read our Direct Monetary Contribtions Policy, click here.