Fresh Digest


The magazine of the Fresh Produce & Floral Council (FPFC), Fresh DIGEST is published six times per year with a print run of 4,000 issues.  In addition to the Council’s membership, the magazine is distributed to nearly 1,000 independent retailers who are less likely to be reading national trade publications.  Three issues each year receive bonus distribution at industry trade shows. A digital edition of the magazine is also available online and past issues are available at

Click here for the current issue


Our readership includes:

Vice Presidents of Produce and Floral; Produce and Floral Supervisors, Managers, Merchandisers and Directors of virtually every major retail chain in the country receive the Fresh Digest, as do hundreds of independent retailers who typically do not read national trade publications. More than 80 percent of our readers are directly involved in buying and selling fresh fruits, vegetables and floral products.

Our subscriber list includes hundreds of foodservice companies who buy fresh fruits and vegetables for restaurants, hotels, schools and catering companies.

Brokers, Wholesalers, Growers & Shippers
Fresh Digest keeps this vital segment of the produce industry informed about market trends, new products and issues that impact their businesses.


For the current issue of Fresh DIGEST, click here

For past issues of Fresh DIGEST, click here

For the Fresh DIGEST Media Kit, click here

To learn more about advertising opportunities in the Fresh DIGEST, contact Dana Davis