Retailer and Member Profiles
Each quarter, the Fresh Produce & Floral Council profiles a different member and a different retailer. Click below to learn more about the professionals in the produce and floral industry and the members of the FPFC.
Tommy Renda – Safeway
Tommy RendaAssistant Sales ManagerSafewayTommy Renda: Career & Life Shaped by Safeway As Safeway Assistant Sales Manager Tommy Renda tells it, the supermarket chain has been an integral part of his life even before he was born. In fact, in very large part, Safeway...
Jacob Cadwallader – Stater Bros
Jacob CadwalladerFruit BuyerStater BrosPerseverance Guides His Career Jacob Cadwallader grew up in Yucaipa, which is a small city about 10 miles east of San Bernardino. His parents divorced when he was five years old and he credits his mom with giving him the work...
Caitlin Tierney, 99 Cents Only Stores
Caitlin Tierney99 Cents Only StoresProduce program making significant inroads The 99 Cents Only stores have built in price challenges with fresh items such as produce, nonetheless the chain has built a very credible produce program and that department is the leading...
Member Profile – Therese Ferrara
Therese FerraraOwnerPreferred Sales, LLC.Working Hard, Playing Hard Therese Ferrara credits her father for all that she has achieved in her business life. He even was the inspiration for the name of her sales marketing company. “He was the biggest influencer...
Member Profile – Robert Thompson
Robert ThompsonFounderFreshSource, LLCProduce Career Has a Destiny Feel to It When Robert F. Thompson was growing up in San Jose, CA, being raised by his single mother in the 1970s, an agricultural career would never have seemed to be on the horizon. In the first...
Retailer Profile – Robby Cruz
Robby Cruz Vice President of Produce Sourcing & ProcurementSprouts Farmers MarketsFast Tracking Through Life As of this writing, Robby Cruz is only 42 years old, yet he has already spent 25 years in the retail produce sector, has been a top executive for...
Member Profile – Rachelle Schulken
Rachelle Schulken Marketing Events ManagerRenaissance Food GroupWhatever you do, don’t ever tell Rachelle Schulken she can’t do something. On a challenge from her husband, Schulken, marketing event manager for Renaissance Food Group, turned an athletic endeavor she...
