Exclusively for members, The FPFC Market Report®, provides a quarterly benchmarking tool that allows you to determine your sales performance against the backdrop of the entire state, specific regions and other products.

• Vegetable segment shows dollar gains on higher prices.
  Average price/lb grew +3% across the state.
• Grape dollars and volume declined in each market.
  Nectarines and Peaches challenged in third quarter.
• Organic fruit prices decreased.
  Organic Bananas showed positive growth and increasing dollars/volume in each market.
• Avocados, Melons, and Mangoes appeared in top five segments.
  In Los Angeles, Mangoes show double-digit dollar growth.

The FPFC Market Report® is only available from the FPFC.
And it’s only available to members.

MARKETS
Each quarter, FPFC members will have access to data collected statewide and from four California markets:

• San Francisco (Alameda, Contra Costa, Marin, San Francisco, San Mateo and Santa Clara Counties)
• Sacramento (El Dorado, Placer, Sacramento, San Joaquin and Yolo Counties)
• Los Angeles (Los Angeles, Orange, Riverside and San Bernardino Counties)
• San Diego (San Diego County)

DATA
Each issue of The FPFC Market Report® compiles 13-week and 52-week sales data on all items recorded under the vegetable and fruit categories.

• Fruit/Vegetable/Other share of total produce dollars
• Average weekly dollars in produce sales
• Fixed-weight vs. random weight sales
• Organics sales
• Performance in key fruit and vegetable categories
• Trend comparisons