The FPFC Market Report®
An Exclusive Benefit for FPFC Members
Exclusively for members, The FPFC Market Report®, provides a quarterly benchmarking tool that allows you to determine your sales performance against the backdrop of the entire state, specific regions and other products.
- Fourth quarter growth.
Dollar and volume growth in all California markets.
- Fixed weight continues to grow.
Fruit volume increased 14%
- Organic shows no signs of slowing.
Vegetables drive the category.
- Tomatoes soar in Sacramento.
Which commodities are performing well in other markets?
Get More from The FPFC Market Report®
Join the FPFC and Fusion Marketing for 2018: Year in Review, a free webinar for FPFC members that analyzes sales data from 2018 to determine which commodities were driving growth, spots trends on the way out and identifies the newest in-demand products.
2018: Year in Review
March 21, 2019, 1:00 pm
Free for FPFC Members
Online registration for The FPFC Market Report® Webinar is closed.
To register, please contact the FPFC at 714-739-0177 or info@FPFC.org
The FPFC Market Report® is only available from the FPFC.
And it’s only available to members.
Each quarter, FPFC members will have access to data collected statewide and from four California markets:
- San Francisco (Alameda, Contra Costa, Marin, San Francisco, San Mateo and Santa Clara Counties)
- Sacramento (El Dorado, Placer, Sacramento, San Joaquin and Yolo Counties)
- Los Angeles (Los Angeles, Orange, Riverside and San Bernardino Counties)
- San Diego (San Diego County)
Each issue of The FPFC Market Report® compiles 13-week and 52-week sales data on all items recorded under the vegetable and fruit categories.
- Fruit/Vegetable/Other share of total produce dollars
- Average weekly dollars in produce sales
- Fixed-weight vs. random weight sales
- Organics sales
- Performance in key fruit and vegetable categories
- Trend comparisons