Growing Community Since 1965

The FPFC is governed by a volunteer Board of Directors and an Executive Committee of professionals from all produce and floral industries sectors. In addition, committees handle specific tasks related to the Council’s events and industry relations.

FEATURED EVENTS

Holiday Reception

December 10, 2026

Celebrate the season with the FPFC community at the Sheraton Park Anaheim Hotel.

Register for the Holiday Reception

FPFC 62nd Annual Dinner Dance: Fire & Ice, February 20, 2027

62nd FPFC Annual Dinner Dance

February 20, 2027 · Dana Point, CA

Waldorf Astoria Monarch Beach Resort & Club

Register for Dinner Dance

NorCal Regional Luncheon

Oct 28, 2026 · Northern California

Register for NorCal

SoCal Regional Luncheon

Nov 12, 2026 · Southern California

Register for SoCal

Pacific Northwest Regional Luncheon

November 2–3, 2026 · Pacific Northwest

Connect with the FPFC community at our upcoming regional luncheon.

View Event Information

Fresh Perspectives Podcast

Fresh Perspectives is the official podcast of the Fresh Produce & Floral Council, bringing insightful conversations with industry leaders on trends, challenges, and innovations shaping the produce and floral sectors.

FPFC Education Foundation

The FPFC Educational Foundation is a 501(c)3 nonprofit dedicated to advancing professional development within the fresh produce and floral industry in the Western United States.

Learn more