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Growing together since 1965

The FPFC is governed by a volunteer Board of Directors and an Executive Committee of professionals from all produce and floral industries sectors. In addition, committees handle specific tasks related to the Council’s events and industry relations.

Don't Miss Out - Calendar of Events

The Fresh Produce & Floral Council holds monthly events for the fresh produce & floral industry. Don't miss out on upcoming events!
  • Harvest Forum and Fair
    The FPFC Harvest Forum & Fair (formerly the Expo) is a hybrid conference and trade show event at the Hyatt Regency Long Beach & Convention Center on August 7th-9th. Do not miss an opportunity to network with industry colleagues, listen to keynote speakers, gain insights into industry trends through educational workshops, and indulge in quality food and drinks at several exclusive receptions. This is THE West Coast conference & trade show where business meets innovation! Don't forget to register now!
    Register Now!

The Produce News

What's New at The Produce News
The Produce News has been covering fresh produce around the globe since 1897. The Produce News and the Fresh Produce & Floral Council have created a sponsor partnership agreement that will align two of the most prominent and respected institutions in the industry with the goal of further raising the profile of each.
Learn more

The FPFC Apprentice Program

To help prepare tomorrow's industry leaders, the Fresh Produce & Floral Council has established the FPFC Apprentice Program, a benefit offered to member companies from food safety to logistics.
Learn more

All NEW FPFC Podcast

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Fresh Digest

Reach Thousands of Retailers Who Aren't Reading the National Trades
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Donate to the FPFC Apprentice Program

Donating to the FPFC Apprentice Program is 100% tax-deductible. Learn more about contributing today.
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Fresh Produce and Floral Council75 W Nuevo Road STE E PMB 705 Perris CA 92571 714.739.0177 info@fpfc.org
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